Feel your heart | Ride a De Rosa Bike

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MATERIAL MEETS TECHNOLOGY

Milan Design Week 2024

MATERIAL MEETS NATURE

Wednesday, April 17 from 5:30 p.m. @Butega (Piazza XXV Aprile 19, Cusano Milanino, MI)

The natural preciousness of the human body and the cutting-edge technology of the bicycle coexist, caught in a shot. Forme uniche is an imperfect synecdoche: the container becomes a direct expression of the content. The single part, and at the same time the whole, associate nobly in a harmonious, sculptural and natural dance. The organic forms find mysterious and authentic analogies with the technical parts of the bicycle, creating a visual and conceptual harmony that challenges the mind and heart. It is a marriage of unique beauty, a mimesis between the creativity of man and the grandeur of nature.

MATERIAL MEETS TECHNOLOGY

Thursday, April 18 from 5:30 p.m. @Butega (Piazza XXV Aprile 19, Cusano Milanino, MI)

We innovate with tradition to offer, once again, an exclusive product. Tailoring, which has always distinguished the Italian frame-making tradition, is enhanced by the most modern technologies.

Steel, aluminum, titanium and carbon: the real revolution is to be able to work each material at the state of the art, in a constant evolution that has lasted since 1953. Every enthusiast can choose everything about his or her bike: composition, size, assembly and color.

OPEN DAY

Friday, April 19 from 9:00 a.m. to 5:00 p.m. @Heartquarter (Via Vincenzo Bellini, 24, Cusano Milanino MI)

Heartquarter, Cusano Milanino. You can breathe in the air of someone who wants to innovate beyond the bicycle. Experience merges with new keys to understanding technology. There is a desire to embody all the expertise gained to date in a frame in a new way. Every work experienced, every detail of our creatures cared for, every material tested. In the selection and modeling of works of art and Italian craftsmanship. An evolution that has run endlessly for 70 years with enthusiasts all over the world.

You are welcome!

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